Steve Reed
Logos and Design Trends for 2025: What’s Next and What’s Dead
Let’s stop pretending logos are just a design element. They’re not. A logo is your brand’s war flag—the first thing people see, judge, and remember. Or forget. In 2025, logos…
Short-Form Video: Captivating Micro-Storytelling Unleashed
Still running ads like it’s 2017? Long-winded. Over-polished. Full of “features” and no feeling? That doesn’t really work anymore. In 2025, attention is currency. And short-form video is the black…
Your Social Media Brand Needs a Personality Strategy
Let’s get one thing straight: video is still king. It crushes every other format in reach, engagement, and conversion. But if your videos feel like corporate brochures dressed in motion…
How to Quantify the ROI of Brand Strategy
Branding has a reputation problem. Branding is not merely an aesthetic choice; it’s a strategic decision that influences every facet of an organization. A strong brand creates a connection with…
What Should a Logo Be? One Word: V.I.R.T.U.S.
Your logo isn’t a decoration. It’s not clipart. It’s not a vibe. It’s the face of your brand’s identity. It’s the stamp that signals who you are and why you…
Social Reach Is Dying, Here’s What Smart Brands Are Doing
Let’s talk about social reach. Instagram engagement is down. Facebook reach is flatlining. Organic posts that used to bring in thousands of views now barely make a ripple. The algorithm…
Sensational Storybranding: Making Your Customer the Main Character
Most brands talk about themselves like they’re the hero. How long they’ve been in business. How passionate they are. How great their product is. Nobody cares. If your brand story…
Breakthrough Ads: Your Ads Are on Mute and Falling Flat
Welcome to the sound-off economy. Scroll any platform and you’ll see the same thing: video ads playing silently while users mindlessly swipe past. Your epic voiceover? Ignored. Your soundtrack? Wasted….
Your Website Isn’t SEO-Optimized—It’s Just a Mediocre Presence
Let’s kill a myth right now: Just because you have a website doesn’t mean it’s doing a damn thing for your SEO. Most business websites are nothing more than expensive…
User-Generated Content: Explode Your Brand Awareness
User-generated content isn’t a nice-to-have. It’s not a cute little bonus on your marketing plan. It’s the most trusted, scalable, awareness-driving asset your brand doesn’t have to create. And if…