We start every client off with a BrandStorm which is our strategic discovery process
We like to start to deliver value from the second we talk. That’s why we unleash all of our strategic creative thinking to delve into some key aspects of your business.
In the BrandStorm we accomplish the following critical objectives:
- Your mission statement – what you do and who you do it for.
- Your vision statement – the change you seek to bring to the world.
- Define your target audience – if your audience is everyone, it’s no one.
- Establish the competitive landscape – who are your competitors?
- Determine desirable and undesirable associations – what’s on and off brand?
- Brand Archetype Quiz – discover your brand archetype to develop your brand personality.
The information we collect here will lay a solid foundation upon which a thriving brand can be created, but it all starts with this first step, the BrandStorm.
If we mutually determine that we are a good fit for one another, then we have the first key part of our plan and can kick off the BrandForge. Now you’re just four weeks away from an amazing brand that’s ready to blow everyone away!
If we’re not the best fit for you, you get valuable direction and a solid plan forward. We’ll point you in the right direction with a creative brief that summarizes our findings and recommendations.
A BrandStorm is $975, but we deduct that cost from the BrandForge or any other future Vectyr services.
Ready to get started?
Need to review the BrandForge, click here.