We have a deep passion for our clients, reveling in their success as their businesses thrive and flourish.
These are some of the most commonly-asked questions that we get.
A fractional marketing agency typically implies a part-time, flexible arrangement, focusing on providing services for a fraction of the time or on an as-needed basis.
It’s a flexible and efficient way for businesses to access high-quality creative talent and services.
You pay one predictable monthly rate and get key unlimited services that eliminate the friction of proposals, back and for price quoting, surprise expenses, and so forth.
Benefits for Businesses:
- Outside eyes: Being “external” gives these agencies the distance to understand your brand and its problems. This makes for better judgment.
- Save time and money: Avoid the hassle of recruitment, onboarding, and managing full-time employees.
- Access specialized expertise: Hire experts for specific tasks without long-term commitments.
- Increase agility and adaptability: Easily scale your team up or down to meet changing needs.
- Boost creativity and innovation: Gain access to diverse perspectives and fresh ideas.
- Improve project delivery: Focus on project outcomes without administrative burdens.
Who Can Benefit?
Fractional creative agencies are ideal for:
- Startups and small businesses: Access top-tier creative talent without breaking the bank.
- Established brands: Supplement existing teams for specific projects or campaigns.
- Marketing and communications teams: Gain additional support and expertise during busy periods.
- Anyone needing specialized creative skills: Access the right talent for short-term or ongoing projects.
Basically, Vectyr is a dynamic and cost-effective solution for businesses seeking high-quality creative talent and services on a predictable, budget-friendly basis.
To determine if your business is a good fit for Vectyr’s services, consider the following:
- Innovation and Expertise: If you seek innovation and expertise in your creative endeavors but don’t want the hassle of recruiting, training, and managing an in-house team, Vectyr provides an experienced and capable creative team ready to deliver results.
- Budget Constraints: If hiring full-time creative staff is financially challenging or if you find freelancers to be unreliable, Vectyr offers a cost-effective solution that bridges the gap between the expense of employees and the unpredictability of freelancers.
- Resource Flexibility: If your business experiences fluctuations in creative workload and needs the flexibility to scale resources up or down based on demand, Vectyr’s on-demand creative team can provide the necessary flexibility.
- Need for Consistency: If your business requires a consistent and reliable creative output without the risks associated with freelancers’ availability or the overhead of managing a full in-house team, Vectyr’s turn-key creative services can offer the desired consistency.
- Desire for Efficiency: If you value efficiency and want a streamlined creative process without the complexities of managing multiple freelancers, Vectyr’s integrated team approach simplifies the creative workflow.
Ultimately, you’ll want to book a consult to see everything that Vectyr has to offer your business.
We use a multi-pronged approach that addresses many areas of a business that are often neglected and can end up creating what we call “Zombie Brands.” Here’s how we bring value and help our clients make money.
Marketing and Lead generation: We produce creative messaging, grand-slam offers, and can run online or print campaigns designed to get exposure and generate leads through our CRM that you’ll have access to.
Strategic Branding: Vectyr assists clients in developing a strong and distinctive brand identity. This strategic branding helps businesses stand out in the market, attract customers, and build brand loyalty.
Creative Direction: With a focus on creative direction, Vectyr ensures that all client communications, marketing materials, and visual elements align with the brand’s identity. This consistency contributes to brand recognition and trust.
Brand Management: Vectyr actively manages and maintains the client’s brand, ensuring that it remains relevant, engaging, and resonant with the target audience. This ongoing brand management prevents the brand from becoming stagnant or losing relevance.
Asset Production and Maintenance: Vectyr handles the production and maintenance of various brand assets, including websites, print materials, and digital content. This ensures that the client’s brand is represented consistently across all channels.
Expertise in Brand Development: Vectyr guides clients through key phases of brand development, from research and analysis to creative development, implementation, and measurement. This expertise helps clients build a brand that aligns with market trends and customer preferences.
Cost-Effective Solutions: By offering its services on a retainer basis, Vectyr provides clients with a cost-effective solution to access a full-stack creative team. This approach allows businesses to benefit from professional creative services without the overhead costs of an in-house team.
Immediate Assistance: Vectyr’s retainer model ensures that clients have direct access to the creative team for immediate assistance. This quick response time is crucial in addressing evolving business needs and staying ahead of the competition.
Brand Evolution: Vectyr keeps its finger on the pulse of the client’s customer base, evolving the brand over time to meet changing market dynamics. This adaptability ensures that the brand remains relevant and appealing to the target audience.
Overall, Vectyr’s services are designed to empower clients with a compelling and consistent brand presence, resulting in increased visibility, customer engagement, and ultimately, them Benjamins. 💵
That’s never been an issue for us because we are not satisfied until our clients are. We maintain the highest levels of professionalism and customer satisfaction.
That’s why we want to offer Vectyr Unlimited to cast aside annoying things like revision limits, being stuck with prior requirements when the needs of the business shift unexpectedly, etc.
We’re casting off the shackles to be far more flexible and able to serve our clients with the greatest degree of satisfaction possible.
You’re only regret will be not finding us sooner ;)
We have very strict rules about the quantity of clients that we take on at any given time.
Vectyr’s goal is to scale strategically and in a manner that our relationship with existing clients is never negatively affected.
That means that once available slots are all filled, we do not take on new clients until a contract with a previous client has ended or we have the resources to be able to take on additional clients.
We will always announce changes on LinkedIn as well as in the banner on the home page.