Your Social Media Brand Needs a Personality Strategy
Let’s get one thing straight: video is still king.
It crushes every other format in reach, engagement, and conversion. But if your videos feel like corporate brochures dressed in motion graphics, they’re already dead. To stand out as a social media brand, you need to infuse personality into your videos.
Here’s what is most important to focus on in 2025:
- Authenticity
- Relatability
- Entertainment
Translation? People want to feel something. Not be impressed by your budget or flexed editing skills. They want to trust you, laugh with you, nod along with you—not feel like they’re watching a sanitized pitch deck in 4K.
The Problem With Social Media Brands Trying to Look Perfect
Let’s kill the myth: Polished doesn’t mean powerful. It means sterile if you’re not careful. You know what ranks dead last?
- Off-the-cuff
- Polished
- Product-centric
That’s a graveyard of “safe” content. And it’s why most brands sound exactly like everyone else.
Here’s What Actually Works
If you’re using video for social media brand awareness (and you damn well should be), here’s what to double down on:
1. Authenticity over perfection.
Shoot with intention, not insecurity. Be clear, be bold, but let your actual personality bleed through. Think less “brand statement” and more “brand voice.”
2. Relatability over self-promotion.
Talk about the problems your audience is living through not how great your product is. If they can’t see themselves in your story, they’ll scroll past it.
3. Entertainment over explanation.
You don’t need to be a comedian. But if you can’t hold attention, you don’t get to earn trust. Use pacing, edits, sound, story, whatever it takes.
Bottom Line
Your audience isn’t judging your transitions or lighting, they’re deciding whether you get them. And whether you’re worth another click.
So stop obsessing over polish for your social media brand. Obsess over connection.
Video is king—but authentic video is empire.
