A Fractional Marketing Agency

Make Our Powerhouse Marketing Team Your Team

A fractional marketing agency is the perfect fit for small businesses that are sick of playing freelancer roulette, but can’t afford the expense of a full-time staff.

🔥 We have 2 open slots available for new clients!
Sell Easier
Be Magnetic
Amplify Impact

WHO WE WORK WITH

We Help Competitive Underdog Entrepreneurs Scale

If you find yourself spending way too much time and frustration hunting down freelancers and struggling to get quality results while the expense of employing your own creative team isn’t an option, then we have good news.

We created Vectyr Unlimited for businesses like yours, so you can have the advantage of a dedicated team of creative experts who can create or redesign a brand from scratch and then work alongside you strategically, providing unlimited creative services on-demand.

 

WHY WE DO WHAT WE DO

Businesses and brands must adapt, evolve, pivot or die

At Vectyr, we saw a recurring problem with almost every entrepreneur that we’ve worked over the last 20 years: the complete lack of any kind of brand strategy.

But having a brand strategy in place is not a one-and-done deal, you need two other key components:

A dedicated creative team responsible for the brand’s consistent execution across all touchpoints and the talent to produce and manage all of the brand’s assets on demand.

So we built one solution that does it all: Vectyr Unlimited.

HOW WE DO IT

Consider us your partners in disruption

Vectyr is a team of business consultants, brand architects, content strategists, graphic/web designers, and developers that work alongside you with the vision, insights, tools, experience, and more to help your business find its voice, differentiate, and win with your target audience.

We operate under four phases of brand development and growth that every client we work with gets to experience. Our objective is to support you with the strategies and resources that far too many businesses, including your competitors, may not have access to.

This gives you an edge, makes you the better choice in the market place, and helps drive more sales than ever before.

What Vectyr Clients Say

We have a deep passion for our clients, reveling in their success as their businesses thrive and flourish.

That’s why I hire smart branding guys like you to solve for the big picture. You nailed it.
Jody Rookstool
Founder of Built Bar & QuickFresh
Steve is the best there is in his field. His artistic and creative genius is like no other. Any work Vectyr has done for our company has been on time and better than we anticipated!
Glen Hancock
Owner, Advanced Financial Strategies
As the owners of Hometown Leatherworks, we were struggling to define our ideal customer and create a cohesive brand identity and Vectyr’s expertise and guidance was instrumental in transforming our business. Vectyr’s branding process was a revelation for us and Hometown Leatherworks has experienced a significant transformation. We now have a clear brand identity that resonates with our ideal customer. Our messaging is consistent, and our products are better aligned with our target market’s desires.
Tina Hancock
Hometown Leatherworks
From all of us I just want to say thank you! Your vision for the branding and logo has been spot on what we have wanted and we are so happy with your work! Monday I got to use some of this for the first time and ended up [landing a high-paying client] … Seriously we all wouldn’t be surviving without you and your knowledge! You are an important piece of starting a successful business for sure.
Adam Layton
Energy Home Improvements
Vectyr did a great job on my branding. They were very quick and organized with their dealings with me as a customer. They are honest and the products they deliver are fantastic.
Scott Christensen
Founder, Rx Rehab

Mind if We Flex a Little?

Want to see what what we’ve done for other businesses like yours?

Yeah, we talk a big game, but can we deliver? Well, check out our portfolio for yourself to get a sampling of some of our favorite branding projects from over the past two decades.

Frequently Asked Questions

These are some of the most commonly-asked questions that we get.

What is a fractional marketing agency?

A fractional marketing agency typically implies a part-time, flexible arrangement, focusing on providing services for a fraction of the time or on an as-needed basis.

It’s a flexible and efficient way for businesses to access high-quality creative talent and services.

You pay one predictable monthly rate and get key unlimited services that eliminate the friction of proposals, back and for price quoting, surprise expenses, and so forth.

Benefits for Businesses:

  • Outside eyes: Being “external” gives these agencies the distance to understand your brand and its problems. This makes for better judgment.
  • Save time and money: Avoid the hassle of recruitment, onboarding, and managing full-time employees.
  • Access specialized expertise: Hire experts for specific tasks without long-term commitments.
  • Increase agility and adaptability: Easily scale your team up or down to meet changing needs.
  • Boost creativity and innovation: Gain access to diverse perspectives and fresh ideas.
  • Improve project delivery: Focus on project outcomes without administrative burdens.

Who Can Benefit?

Fractional creative agencies are ideal for:

  • Startups and small businesses: Access top-tier creative talent without breaking the bank.
  • Established brands: Supplement existing teams for specific projects or campaigns.
  • Marketing and communications teams: Gain additional support and expertise during busy periods.
  • Anyone needing specialized creative skills: Access the right talent for short-term or ongoing projects.

Basically, Vectyr is a dynamic and cost-effective solution for businesses seeking high-quality creative talent and services on a predictable, budget-friendly basis.

Is my business a good fit for this?

To determine if your business is a good fit for Vectyr’s services, consider the following:

  1. Innovation and Expertise: If you seek innovation and expertise in your creative endeavors but don’t want the hassle of recruiting, training, and managing an in-house team, Vectyr provides an experienced and capable creative team ready to deliver results.
  2. Budget Constraints: If hiring full-time creative staff is financially challenging or if you find freelancers to be unreliable, Vectyr offers a cost-effective solution that bridges the gap between the expense of employees and the unpredictability of freelancers.
  3. Resource Flexibility: If your business experiences fluctuations in creative workload and needs the flexibility to scale resources up or down based on demand, Vectyr’s on-demand creative team can provide the necessary flexibility.
  4. Need for Consistency: If your business requires a consistent and reliable creative output without the risks associated with freelancers’ availability or the overhead of managing a full in-house team, Vectyr’s turn-key creative services can offer the desired consistency.
  5. Desire for Efficiency: If you value efficiency and want a streamlined creative process without the complexities of managing multiple freelancers, Vectyr’s integrated team approach simplifies the creative workflow.

Ultimately, you’ll want to book a consult to see everything that Vectyr has to offer your business.

What exactly is “Unlimited” about Vectyr Unlimited?

You get unlimited access to Creative direction, Brand positioning, Brand management, Graphic design, Print design, Website design, Website development, Content management, and Website maintenance.

Unlimited requests may be made by placing them in a Trello queue where they will be completed one at a time in order of priority (48hr turnaround time on average). Larger, more complex tasks will take more time but they can be broken into smaller deliverables.

You can learn more here.

How can Vectyr help my business make more money?

We use a multi-pronged approach that addresses many areas of a business that are often neglected and can end up creating what we call “Zombie Brands.” Here’s how we bring value and help our clients make money.

Strategic Branding: Vectyr assists clients in developing a strong and distinctive brand identity. This strategic branding helps businesses stand out in the market, attract customers, and build brand loyalty.

Creative Direction: With a focus on creative direction, Vectyr ensures that all client communications, marketing materials, and visual elements align with the brand’s identity. This consistency contributes to brand recognition and trust.

Brand Management: Vectyr actively manages and maintains the client’s brand, ensuring that it remains relevant, engaging, and resonant with the target audience. This ongoing brand management prevents the brand from becoming stagnant or losing relevance.

Marketing and Lead generation: We produce creative messaging, grand-slam offers, and can run online or print campaigns designed to get exposure and generate leads through our CRM that you’ll have access to.

Asset Production and Maintenance: Vectyr handles the production and maintenance of various brand assets, including websites, print materials, and digital content. This ensures that the client’s brand is represented consistently across all channels.

Expertise in Brand Development: Vectyr guides clients through key phases of brand development, from research and analysis to creative development, implementation, and measurement. This expertise helps clients build a brand that aligns with market trends and customer preferences.

Cost-Effective Solutions: By offering its services on a retainer basis, Vectyr provides clients with a cost-effective solution to access a full-stack creative team. This approach allows businesses to benefit from professional creative services without the overhead costs of an in-house team.

Immediate Assistance: Vectyr’s retainer model ensures that clients have direct access to the creative team for immediate assistance. This quick response time is crucial in addressing evolving business needs and staying ahead of the competition.

Brand Evolution: Vectyr keeps its finger on the pulse of the client’s customer base, evolving the brand over time to meet changing market dynamics. This adaptability ensures that the brand remains relevant and appealing to the target audience.

Overall, Vectyr’s services are designed to empower clients with a compelling and consistent brand presence, resulting in increased visibility, customer engagement, and ultimately, them Benjamins. 💵

What if I’m not fully satisfied with my services?

That’s never been an issue for us because we are not satisfied until our clients are. We maintain the highest levels of professionalism and customer satisfaction.

That’s why we want to offer Vectyr Unlimited to cast aside annoying things like revision limits, being stuck with prior requirements when the needs of the business shift unexpectedly, etc.

We’re casting off the shackles to be far more flexible and able to serve our clients with the greatest degree of satisfaction possible.

You’re only regret will be not finding us sooner ;)

What if Vectyr doesn’t have any available open slots for new clients?

We have very strict rules about the quantity of clients that we take on at any given time.

Vectyr’s goal is to scale strategically and in a manner that our relationship with existing clients is never negatively affected.

That means that once available slots are all filled, we do not take on new clients until a contract with a previous client has ended or we have the resources to be able to take on additional clients.

We will always announce changes on LinkedIn as well as in the banner on the home page.