Steve Reed
Storybranding is About Making Your Customer the Main Character
Most brands talk about themselves like they’re the hero. How long they’ve been in business. How passionate they are. How great their product is. Nobody cares. If your brand story…
Your Ads Are on Mute and Most of Them Fall Flat
Welcome to the sound-off economy. Scroll any platform and you’ll see the same thing: video ads playing silently while users mindlessly swipe past. Your epic voiceover? Ignored. Your soundtrack? Wasted….
Your Website Isn’t SEO-Optimized—It’s Just Sitting There
Let’s kill a myth right now: Just because you have a website doesn’t mean it’s doing a damn thing for your SEO. Most business websites are nothing more than expensive…
UGC Is Exploding Brand Awareness—Here’s How to Make It Work for You
User-generated content isn’t a nice-to-have. It’s not a cute little bonus on your marketing plan. It’s the most trusted, scalable, awareness-driving asset your brand doesn’t have to create. And if…
Why Short-Form Content Isn’t Just a Trend
Reels. Shorts. TikToks. Carousel posts. You’ve heard all the hype: “Short-form is king.” But most people treat it like a playground. We treat it like a battlefield. Because in 2025,…
AI Won’t Save Your Marketing
AI Will Expose How Weak Your Marketing Really Is AI is everywhere. Copy tools. Image generators. Predictive analytics. Everyone’s got access. But here’s the hard truth no one’s saying: If…
The Hidden Power of Offer Framing
When marketers complain that their ads aren’t converting, they almost always blame the creative, the platform, or the targeting. Rarely do they zoom in on the real culprit: the offer…
Why Your Brand Can’t Afford to Be “Pretty” Anymore
The Age of Decorative Branding Is Dead If your brand is built for compliments instead of conversions, you’re losing. Aesthetic-first branding is the business equivalent of showing up to a…
Branding in 2025
Branding used to be a nice-to-have. A logo, a vibe, maybe a tagline. In 2025, it’s survival. This is the most attention-fractured, AI-saturated, copycat-fueled marketplace in history. And in this…
Why Your Marketing Sucks Without Brand Strategy
Most businesses think they have a marketing problem. They don’t. They have a brand problem. Here’s what the data won’t tell you—but your gut already knows: And you keep tweaking…