SHERESE REED

Sherese is the co-founder of Vectyr and has been part of the business from the beginning. She brings a sharp eye to client situations, contributing strategic perspective at key decision points and lending her sales expertise to opportunities where it matters most. She has shaped the visual direction of the agency through ongoing design feedback and keeps the business operationally sound by managing the financials and ensuring the team is taken care of. Outside of Vectyr, Sherese is a licensed insurance agent and a CycleBar instructor, two roles that reflect the same qualities she brings to the business: precision, accountability, and the ability to read a room and meet people where they are.