GERARDO LOPEZ

Gerardo runs paid acquisition for Vectyr clients, specifically Meta Ads and Google Ads for eCommerce and local service businesses. He is not a set-it-and-forget-it media buyer. He audits tracking infrastructure before he touches a campaign, because most of the accounts he inherits have Pixel or CAPI gaps silently bleeding budget. If the data is wrong, the decisions are wrong. He fixes the foundation first. His approach is systematic, not reactive. Documented creative testing frameworks, structured scaling protocols, and performance thresholds that dictate when to push spend and when to hold. He keeps his client roster intentionally small because strategic depth and surface-level management are mutually exclusive. His background is technical. Server-side tracking, Conversions API validation, Advantage+ Shopping configuration, full-funnel campaign architecture across Meta and Google, CRM integration through GoHighLevel, and the kind of platform-level fluency that lets him diagnose what is actually happening inside an ad account rather than guessing from the dashboard. He manages your ad spend like it is his own money, which is exactly the disposition you want from the person deciding where thousands of dollars go every week.